According to the American Pet Products Association, pet spending has risen every year since 1994, and is estimated to have reached almost $63 billion last year, according to The Atlantic.
The more disposable income you have, the more you spend on your pet, and vice versa.
Except when it comes to Millennials. Even when they don’t have much disposable income, they still splurge on Spot and Fifi.
“One study finds that dog owners under 30 are more likely than those in other age groups to buy premium pet food, despite having less money,” writes The Atlantic’s Katherine Riley.