VALLEY Magazine: It’s time to talk about one seriously controversial topic in the fashion world –– low-rise jeans. Some people love it, and some people hate it. Originally rising to popularity in the 2000s, trendy fashion fanatics have begun to bring back the style to pay tribute to the currently popular Y2K style. Many well-known fashion icons utilized this style, such as Britney Spears, Paris Hilton, Beyonce and a ton more.