The Olly Murs factor: ‘If critics don’t like me that’s fine’

X Factor runner up Olly Murs seemed bound for Butlins. Now he’s a million-selling pop star. 

 

Mass appeal: Murs reaches out to all generations with his cheeky-chappy stage act
Mass appeal: Murs reaches out to all generations with his cheeky-chappy stage act

At the time, Murs seemed destined for Butlins. Instead, however, like those other X Factor losers One Direction (third in 2010), he went on to far outshine the winner (Joe McElderry, currently playing Burnley). His detractors say he sounds like a Jamiroquai/Maroon 5 cover band, but that hasn’t stopped him selling 13 million records – including four number-one singles and three number-one albums – and amassing a huge back catalogue of catchy, mainly ska-and-funk-influenced hits, such as Troublemaker (co-written with Take Thats Steve Robson) and Heart Skips a Beat (featuring hip-hoppers Rizzle Kicks).

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