Genesis Communications Media and the Gonzmart Family of Restaurants will soon lanuch a two-month multimedia campaign to raise cancer awareness, accoding to Bruce Maduri, CEO of Genesis and United Cities Productions.
The series of radio and video commercials in September and October will feature Richard Gonzmart, a prostate cancer survivor, and Jan Berry, a breast cancer survivor. September is Prostate Cancer Awareness month and October is Breast Cancer Awareness month.
The commercials, which will also focus on testing, will coincide with the American Cancer Society and the National Football League campaigns.
“Our media partnership with the NFL is a very valuable commodity to utilize in bringing a message to both men and women on how important it is to get tested for these silent diseases,” Mr. Maduri said. “These public service announcements will air on our radio, digital and video products throughout the months of September and October.” Photo: Bruce Maduri
Mr. Gonzmart, 4th generation “caretaker” of the multiple Columbia Restaurants and other brands, said “My bout with prostate cancer was an experience I would like to forget, but at least I am around to forget. Did you know that one in six men and one in three Hispanic men as well as one in three African American men get prostate cancer? I do not want other men to suffer with this disease when, if diagnosed early, can be a relatively easy cure. Testing = Life.” Photo: Richard Gonzmart
“I was diagnosed with breast cancer and went through a rigorous time with treatment and support from so many in the Tampa Bay area,” said Ms. Berry, vice president of marketing at Genesis Communications and United Cities Productions. “I am thankful that I can now share my experience and urge other women to commit to getting tested regularly to catch this disease early.” Photo: Jan Berry
The public service announcments, sponsored by Florida businesses, will “air on our radio, digital and video products” during the two-month period, Mr. Maduri said. This includes WWBA AM 820, WHBO AM 1040, NewsTalkFlorida and Sports Talk Florida.
Contact Ms. Berry at janberry@unitedcitiespro.com or at 813-250-3883 for more information about the campaign.