$7 Million Per Spot

Budweiser | Super Bowl LVIII Old School Delivery/Video ad courtesy of Budweiser.


UPDATED with latest: With this year’s Super Bowl likely to draw over 100 million sets of eyeballs, advertisers not being shy about buying ads, even at a record $7 million per 30-second spot.

The major big-ticket spots out before, during and after the Kansas City Chiefs’ overtime victory over the San Francisco 49ers on Sunday in Las Vegas ran the the celeb gauntlet from the likes of Beyoncé in a big Verizon ad and Ben Affleck, Matt Damon, Tom Brady and JLo promoting Boston’s own Dunkin’ Donuts to Jennifer Aniston, Tom Brady, Jenna Ortega, Chris Pratt (as the Pringles guy), Addison Rae, Ben Affleck, Jelly Roll, Judge Judy, Ice Spice, Lionel Messi, Jason Momoa, Kate McKinnon, Vince Vaughn, Quinta Brunson, Wayne Gretzky, Christopher Walken and more.

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