Does Coffee for a Dollar Deliver?

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The New York Times:  Has Coffee Gotten Too Fancy?

LOS ANGELES — The $1 cup of coffee is divisive, as drinks go.

For some, it’s a staple of the American morning: a comforting routine, a good deal. Anything that costs more than $1 is needlessly expensive, a waste of money — the coffee from a deli, diner or doughnut cart is all you need to start the day. For others, the $1 cup is suspiciously cheap. Maybe it tastes bad, or its production does harm to the land and is unfair to laborers. If you have to pay more, then that is probably a reflection of a drink’s true cost.

Can the two viewpoints be reconciled? Is it possible for high-quality coffee to be inexpensive? At Locol, the self-described “revolutionary fast food” chain opened last year by the chefs Roy Choi and Daniel Patterson, the answer is yes.

Locol’s stated mission is to bring wholesome, affordable food to underserved neighborhoods. The coffee delivers. Obtained and roasted according to the same lofty standards found at Intelligentsia Coffee, Stumptown Coffee Roasters or any of the small, innovative companies that have transformed the high end of the industry in the past decade, Locol’s coffee is clean and flavorful.

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