Sotheby’s is collaborating with major institutions including the Metropolitan Museum in New York and London’s Tate Modern to host their videos on its website. The auction house is also creating its own films about museums, starting with a 13-part series about Chatsworth House and the Duke Of Devonshire’s collection.
Smaller institutions and privately run museums, such as the Garage Museum of Contemporary Art in Moscow, will also feature on Sotheby’s Museum Network, which launches online on 29 August.
The announcement comes the day after the Metropolitan Museum revealed record attendance figures, attracting 6.7 million visitors over the past fiscal year. It’s the highest number since the museum began counting admissions more than 40 years ago.