Trending Fashion News and Plus: A New Clothing Line

The Trend Spotter:  Top International Fashion News of the Week | 12.03.17

From Rihanna’s rebellious back to school fashion show to Jourdan Dunn’s exclusive new clothing line, these are the top international fashion news stories of the week.

Supermodel Jourdan Dunn Launches ‘Ath-leisure” Clothing Line

Spreading her wings into a new role as a fashion designer, Victoria’s Secret Angel Jourdan Dunn released her exclusive athleisure clothing line this weekend. In a playful tribute to the English city in which the supermodel was born and raised, Jourdan has titled her new range ‘Lon Dunn’.

The collection was created in collaboration with online fast-fashion retailer Missguided, the 100 piece range features a variety of luxe apparel, including satin tracksuits and sports jackets, sporty bras, and hooded bodysuits. The glamorous yet affordable pieces were designed for versatility with Dunn branching into the new and growing category of athleisure in her mission to create clothes which allow women to feel “sexy and comfortable at the same time”. Jourdan’s goal to empower women through fashion extends into the campaign for the new brand, where she was featured alongside a diverse range of women including songwriter Rainy Milo, photographer Braina Laviena, model Georgia Palmer, singer Rina Sawayama, and founder of the fashion brand LAPP, which acts as a platform for bringing to attention to women’s issues, Leomie Anderson. “I feel that by showcasing a group of women who are unique and different to each other says a lot and makes the brand more relatable. They are all beautiful women but also have a story to them,” commented Dunn.

Fortunately, Jourdan’s collection isn’t designed for the confines of the gym. Suited for any occasion, the clothes may be paired with this season’s newest sneakers for an everyday winner, or heels as the sun sets for a feminine yet edgy evening look. Regarding her choice to team up with Missguided, Jourdan has described her desire to offer reasonably priced products available for quick and easy online purchase. As for the future of Lon Dunn, she hasn’t finished her work just yet, the avid sneakers collector is considering incorporating her favourite type of footwear into her next collection.

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